Doing Good, Badly
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Aurora News
May 23, 2026
Finally. Someone Said It.
Finally. Someone Said It.
00:00
01:27
Transcript
0:00
Doing good is complicated. Doing bad is apparently very easy. Companies are very committed to sustainability. They have beautiful reports proving it. The language of transformation has never been richer. The bad news?
0:15
You already know the bad news. The road to a burning planet is paved with mostly good intentions. The economy is broken. The planet is on fire. We know exactly how bad it is.
0:26
Doing good badly exists because we think someone should probably say something. This is a guide for consumers, a wake-up call for companies, and a catharsis for us. I'm Joanna. And I'm Kristy.
0:38
Two sustainability consultants too tired for hype, too stubbornly optimistic to quit. And we're not letting purpose off easy. We're here to rant about the future we could build. Doing good badly. Subscribe. Share.
0:53
[laughs] Subscribe. Download. That's not- Subscribe. That's not- Share. [laughs] Download, subscribe, share. Oh, should I turn down my gain? [laughs] What does the gain do?
1:10
[laughs] [laughs] And we're off. [laughs] That's the end of our show then. We are professionals. [laughs] 'Cause the world ending- Oh, my God... is weirdly funny. All right.
Doing Good, Badly
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